Fashion & Style News: Gucci's Snowan to Aid Unicef

Monday, August 31, 2009



In the spirit of giving, the upcoming Gucci Campaign to Benefit UNICEF is going into it's fifth year. Gucci's creative director Frida Gianni worked with author/illustrator Michael Roberts to create Snowman in Africa. The book will be sold in over 200 Gucci boutiques worldwide and on Gucci.com from November 25th-December 31st.

All proceeds from book sales will benefit UNICEF and book signings are scheduled for New York, London, and Paris flagship stores.Gianni has also created a series of snowman themed accessories and a gift card series that will feature illustrations from the book and ranging in value from $50-$5,000.

The Gucci UNICEF campaign supports education, health care, protection and clean water programs for children and orphans affected by HIV and AIDS in sub-Saharan Africa.

For more info visit Gucci.com

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