The House of Deréon is launching a dress collection for daywear just in time for next Spring. House of Deréon designer Tina Knowles says she wanted to create a line of dresses that take a woman from the office to a night on the town. The complete collection will also include jumpsuits and jackets alongside the tank, sheath, and cap-sleeve dresses. This time around the company wanted to create a collection where the designs were elegant and not over-the-top.
The House of Deréon has already experienced some success with it's contemporary social occasion dresses. Initially the collection was launched as a sportswear line in 2004, but with low sales, it was revamped as Deréon and reintroduced in 2006. The new House of Deréon day dress collection is being shopped at high-end department stores and specialty retailers. Knowles hopes to expand the House of Deréon brand into accessories to include jewelry as well.
Comments
2 Responses to “Fashion & Style News: House of Deréon Does the Day Shift”
Post Comments (Atom)
Post a Comment |
No wonder the Dereon line is hidden in Macy's and always on the clearance rack!!!!!!
No, hell nawwwwwwwwwwwwwwwww. The dress looks like Lerners special. Buy 1 get the 2nd 1/2 off.
That family is really striving to be something they are not: ICONIC
roflmfaooooooooooooooooo
They all need to sit down for a very long time!!!!
Nothing exceeds like excess. They're gonna keep trying until they get it right! LOL
Post a Comment